For an effective and successful marketing approach, Nicols places its customers at the heart of its strategy and organizes the Category Management Approach.
To improve our marketing approach, the department is now organized into Category Management.
The objective is to enable our teams to build up real expertise by product on market type.
They are co-piloting the development process from conceptualization to implementation.
This new working method provides a strategic vision of the market, enabling the most appropriate responses to an ideal positioning of products.